It takes a village... 6 ways to get an entire community playing sport
One big WHY When GameChangers and the Fiji Volleyball Federation started talking about a design process for the Pacific Sports Partnerships program, we wondered if applying pressure to the point of most resistance could trigger the cascade and get an entire village involved in sport. What if older, inactive women who are most at risk of non communicable disease – the mamas, aunties, wives, businesswomen and groups of friends living in peri-urban Fijian villages had fun, got
Can a signature make a difference? The science behind good intentions leading to good actions
It seems incredible that the answer to the decline in sport participation could be solved with a few pen strokes. While it's obviously not the whole answer, there is considerable evidence that tells that if a person has indicated they support a cause or might be interested in an activity, they are substantially more like to get amongst it when the time comes. In his book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, Douglas McKenzie Moh
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