One big WHY When GameChangers and the Fiji Volleyball Federation started talking about a design process for the Pacific Sports Partnerships program, we wondered if applying pressure ​to the point of most resistance could trigger the cascade and get an entire village involved ​in sport. What if older, inactive women who are most at risk of non communicable disease – the mamas, aunties, wives, businesswomen and groups of friends living in peri-urban Fijian villages had fun, got

It seems incredible that the answer to the decline in sport participation could be solved with a few pen strokes. While it's obviously not the whole answer, there is considerable evidence that tells that if a person has indicated they support a cause or might be interested in an activity, they are substantially more like to get amongst it when the time comes. In his book, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing, Douglas McKenzie Moh